WOONSOCKET, R.I. — CVS Health will be offering curbside pickup through its partnership with Curbside at more than 4,000 locations beginning Monday, following a successful pilot launch across San Francisco, Charlotte, North Carolina and Atlanta, according to reports.
“The response and adoption of CVS Curbside from our customers has been very positive,” Brian Tilzer, CVS Health SVP and chief digital officer, told Drug Store News. “We operate on a customer-first mentality so our innovations are focused on adding value and creating convenience for our customers,” he said. “We actually saw CVS Curbside as an added convenience and way to create more visits to our store. Through our pilot testing, we found that on average, basket purchases were larger through online delivery and Curbside pick-up vs. in-store.”
Through the Curbside service, customers can submit an order through their CVS app. CVS will send a text when the order is ready, which is usually within the hour. An employee then meets the customer at the curb with the order in hand.
According to reports, CVS Health realized a higher rate of repeat purchases through the Curbisde pilot than through regular buy-online and pick-up-in-store options.
CVS Health first announced its partnership with, and investment in, Curbside in April.