Family Dollar Promises to Match Competitors’ Prices

MATTHEWS, N.C. – Family Dollar Stores Inc. is launching an “Ad Match Promise” program on Tuesday, vowing to match a local competitor’s price when presented with a printed advertisement.

“In today’s uncertain economic climate, many of our customers are struggling to make ends meet,” said chief merchandising officer Jason Reiser. “We designed our new ‘Ad Match Promise’ program with them in mind. Family Dollar has long been synonymous with everyday-low prices on brand name items and quality, private brand merchandise. With this new program, our customers will no longer have to search all over town for the best deal. Simply bring in any local competitor’s printed advertisement, and we’ll match it item for item, plain and simple.”

Family Dollar will also match loyalty card promotions when they are printed in a competitor’s ad, allowing its customers to get the deal without needing a loyalty card.

“Buy One Get One” offers will also be matched, as long as the price of the item is specified in the ad. Customers can also use manufacturer’s coupons on top of “Ad Match Promise” prices to save even more, according to the company.

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